Traditional marketing mediums such as television, radio, print and direct mail have been around for decades. Marketing directors and advertising professionals are used to them and have developed a level of comfort and trust in their methods. Now enter, social media marketing! Suddenly we have to step out of our comfort zone and try something new; something that maybe hasn’t been proven. So many of us in the advertising and marketing world look at this as a red flag, a caution sign and we turn and run the other way….Read More »

Times change, cultures shift and people adapt. All factual statements that are rarely argued, yet for some reason many businesses (or their managing executives) are still reluctant to view the social space as a viable marketing arena. Over the years we see new innovations met with a heavy reluctance and lack of acceptance, people say they won’t work. We thought the internet was a fad, that cell phones would never become popular… well, how is that working out? How many people do you know that don’t own a cell phone…Read More »